Advertisement encourages us on a daily basis to express our individuality through universally produced commodities. Wanting to capture this paradox, I turned to denim jeans. I wanted to find out what it is about this material (essentially a simple twill-woven structure dyed blue) that makes it so versatile, full of possibilities, and attractive. I selected several patches from discarded denim products from the textile industry, and started, quite literally, unraveling them. I subsequently connected the patches by responding to the specific material’s features and shapes.