“You can go anywhere in Levi’s”
Wanting to capture the paradox that consumers are encouraged to express their individuality through universally produced commodities, I turned to the emblematic example of denim jeans. I wanted to study its materiality (a simple twill-woven structure dyed blue) to find out what makes it so versatile, attractive, and full of possibilities. I selected several patches from discarded denim products from the textile industry, and started, quite literally, unraveling them. I subsequently connected the patches by responding to their respective material features and shapes.
︎ Developed in the context of Textielcommissie denim and dyeing challenge.
︎ Materials provided by Enschede Textielstad, Officina+39, and Soorty.
Wanting to capture the paradox that consumers are encouraged to express their individuality through universally produced commodities, I turned to the emblematic example of denim jeans. I wanted to study its materiality (a simple twill-woven structure dyed blue) to find out what makes it so versatile, attractive, and full of possibilities. I selected several patches from discarded denim products from the textile industry, and started, quite literally, unraveling them. I subsequently connected the patches by responding to their respective material features and shapes.
︎ Developed in the context of Textielcommissie denim and dyeing challenge.
︎ Materials provided by Enschede Textielstad, Officina+39, and Soorty.
